Your entire inventory visible across search and AI
The marketplace that works for dealerships, with every shopper driven straight to your VDPs. You keep the leads, the data, and the customer relationship.
Why dealerships choose Open Dealer
Your inventory deserves better than legacy marketplaces
We built Open Dealer on a simple principle: dealerships should benefit from marketplace reach without sacrificing their leads, their data, or their customer relationships.
- Full inventory always included
Stop choosing which vehicles deserve exposure. All your cars get seen: new, used, high-margin, or budget units.
- Direct VDP traffic and lead ownership
Buyers click straight to your website's VDPs. We never intercept, auction, or resell your leads.
- Built for AI from day one
Your data is transformed into modern JSON APIs, integrated with MCP and GPT, so you're ready for how buyers shop now and next.
How it works
From your lot to everywhere buyers shop
We transform your existing inventory feed into a high-performance, AI-indexed marketplace presence with zero extra work from your team.
- 1Connect
Send your inventory feed via CSV, XML, or API. We work with what you already have.
- 2Standardize
We clean and enrich your data: accurate trims, specs, features, and photos.
- 3Supercharge
Your inventory becomes modern JSON APIs ready for search engines and AI assistants.
- 4Distribute
Your cars appear across search and AI-powered discovery. Every click leads to your VDPs.
No new processes. Just better results.
Integrated with the platforms that matter
Not all marketplaces are created equal
See why forward-thinking dealerships are making the switch.
| What matters most | Open Dealer | Legacy Marketplaces |
|---|---|---|
| All inventory included | ||
| Direct VDP traffic | ||
| No lead interception | ||
| AI-native distribution | ||
| Flat, predictable pricing | ||
| You own your customer data |
The difference is simple: we work for you, not against you.
Frequently asked questions
Ready to see your inventory everywhere that matters?
Join dealerships who are taking back control of their customer relationships.